Pretend for a moment that you’re a borough official trying to decide whether to renew a contract with a hauler for removal of solid waste and recycling.

You want to know if residents are happy with the current hauler. You want to know how much they expect to have collected.

It’s an issue that affects every household within your jurisdiction in multiple ways so a survey might be a good idea. But how do you conduct that survey and how do you word the questions so that you get an accurate consensus? (continued)